tag:blogger.com,1999:blog-8948801468516043822.post4385117470456840430..comments2023-07-25T10:37:32.127+01:00Comments on Tennis Is Served...: The Artist currently known as 'The Monogram'...Zafarhttp://www.blogger.com/profile/11909444215193865334noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8948801468516043822.post-27408153179673694482009-09-03T09:01:31.128+01:002009-09-03T09:01:31.128+01:00The 15 jacket and Wimbledon shenanigans aside, I a...The 15 jacket and Wimbledon shenanigans aside, I actually LIKE the monogram. <br /><br />I know a lot of people hate it, but it's become a source of identification (as it was meant to be) for fans. When you go to a Federer match and see a bunch of people wearing RF caps, it makes walking up to them and having a chat that much easier. It's a good branding tactic, and a lot of other players are following suit. <br /><br />When Murray wins a slam in his career, you know that monogram with the laurel wreath is going to get a little more conspicuous too.Anonymousnoreply@blogger.com